About this project
Workhub, an AI-powered knowledge management and workflow automation platform, wanted to launch Product Hunt to showcase its solution. Saas Marketing Guru helped them achieve the top spot on Product Hunt, after which they received 10+ demos and 300+ site traffic.
Client: Workhub
Date: 24th April, 2022
Category: Product Hunt
How to Grow
Introducing Workhub: Centralized Knowledge Management Platform
Workhub is an AI-powered platform revolutionizing knowledge management and workflow automation. Focusing on privacy, it centralizes organizational knowledge, streamlines collaboration, and empowers users with AI-driven insights and actions.
With its innovative features and capabilities, Workhub enhances productivity, efficiency, and decision-making across diverse industries and helps companies extract data faster.
Why did they come to SaaS Marketing Guru?
Understanding how crucial a successful Product Hunt launch is for gaining attention, trust, and acknowledgment, Workhub looked into how SaaS Marketing Guru’s expertise could assist their product.
With a track record of over 300 successful Product Hunt launches and numerous awards, including being a Golden Kitty Awards Runner-up in 2022, Saas Marketing Guru was the best choice for Workhub’s launch.
Defining what needs to be done:
To create a tailored launch strategy, we thoroughly analysed Workhub’s platform, target audience, and competitive landscape. The goal was to maximize visibility, generate website traffic, and secure product demos and feedback on Product Hunt.
Our Approach:
Pre-launch:
We kicked off the journey by creating a “Coming Soon” page on Product Hunt to build awareness within the community. Our team designed a launch page with a persuasive title, concise description, eye-catching designs and product video to grab the user’s attention. Additionally, we created social media content and promotional materials to generate awareness and excitement for the upcoming debut.
Launch Day:
On the big day, we were available with 24-hour support on Product Hunt, swiftly addressing user inquiries and feedback to ensure a positive user experience. Active engagement with the community was our priority as we responded promptly to comments and built connections. Utilizing LinkedIn, we contacted influencers to extend our reach and explore potential partnerships, maximizing visibility and impact.
Post Launch:
After the launch was successful, we focused on monitoring success and preparing for awards. We shared the impressive results and outcomes of the launch across social media platforms, showcasing the tangible impact and success achieved. Celebrating the milestones attained, we highlight the journey on Product Hunt, showcasing our product’s success and establishing credibility within the industry.
What we achieved:
- Successful ‘Product of the Day’ title.
- Golden Kitty Awards Runner-up in 2022, showcasing Workhub’s exceptional performance and recognition within the Product Hunt community.
- 300+ Website Traffic, driving significant interest and engagement with Workhub’s platform.
- 10+ Product Demos demonstrating strong interest and demand for Workhub’s solution.
- 50+ Feedback, providing valuable insights and validation for Workhub’s product development and refinement.
- Featured in PH newsletter and a LinkedIn post from PH company page, further enhancing Workhub’s visibility and credibility.
- A well-executed Product Hunt launch service can significantly boost visibility, website traffic, and user engagement.
- Engaging with the Product Hunt community and requesting feedback are essential strategies for maximizing the success of a launch.
- Collaborating with experienced partners like SaaS Marketing Guru can help optimize launch strategies and achieve exceptional results.
Takeaways
Launch your product with us!
Contact SaaS Marketing Guru today and get your product’s debut on the world’s premier launch platform.