About this project
SaaS Marketing Guru boosted Bravo’s website in the Google SERPs through SaaS SEO strategies. BRAVO is an employee recognition platform that is now receiving 20+ demos weekly and 1000+ daily organic visitors through our SEO efforts.
Client: BRAVO
Date: March 21, 2020
Category: SEO
How to Grow
Introducing BRAVO: Redefining Employee Recognition and Rewards
BRAVO is a modern Employee Experience Management platform powered by artificial intelligence (AI). It revolutionizes how organizations recognize and reward their employees, building a culture of appreciation and engagement at all levels. With BRAVO, companies can easily acknowledge their team members’ hard work and contributions through an interactive interface.
Why did they come to Saas Marketing Guru?
BRAVO explored Saas Marketing Guru’s SEO expertise to overcome limited online visibility in the SERPs. They needed help generating demo requests for their platform, which was slowing their sales efforts. Recognizing the key role of SEO in driving organic traffic and qualified leads, BRAVO was looking for a B2B SaaS SEO agency. Our proven track record in delivering tangible results for SaaS companies made them the ideal partner to boost BRAVO’s search engine rankings and enhance its online presence, ultimately getting many demos booked and selling their platform to the market.
Defining what needs to be done:
Our initial assessment highlighted key areas for BRAVO’s SEO enhancement, including website restructuring, optimizing website content, refining keyword targeting, strengthening the backlinks, and optimizing the on-page SEO elements.
Our Approach
Technical SEO Audit
We conducted a comprehensive technical SEO audit to create a tailored strategy for resolving issues impacting BRAVO’s website performance and search visibility.
Extensive Keyword Research
We conducted thorough keyword research to identify high-value, relevant keywords within the Employee Experience Management domain.
On-Page Optimization
We improved BRAVO’s website by adjusting the content, meta tags, and headings to match our target keywords. It helps search engines better understand and index the site.
Content Strategy
As part of BRAVO’s content strategy, we implemented a content plan that included blog posts, case studies, and guides. This approach involved effective keyword clustering to revolve the target audience around the platform and boost organic traffic.
Strategic Link Building
We implemented a link-building campaign to secure high-quality backlinks from authoritative websites like Quora, Reddit, and others to boost BRAVO’s domain authority and search rankings.
Client Reporting
Our client reporting is the key aspect of our approach. We update bi-weekly, and the real-time insight provides a transparent view of SEO campaign performance, helping clients make informed decisions about future results.
What we achieved
Increased Organic Traffic:
BRAVO achieved a remarkable 30% month-over-month growth rate in organic traffic to BRAVO’s website.
Enhanced Keyword Rankings:
BRAVO’s website experienced significant improvements in keyword rankings across targeted search queries, with several critical keywords now ranking prominently on Google’s first page.
20+ Weekly SEO Conversions:
After three months, BRAVO experienced a significant increase, receiving 20+ demos weekly. Notably, our SEO efforts led to BRAVO converting a client named Metro, boasting 10k+ global employees.
- SEO is a powerful strategy for SaaS companies to increase online visibility, attract qualified leads, and produce conversions.
- Quality keyword research and strategic optimization are crucial for maximizing organic search traffic and rankings.
- Exciting content creation and strategic link-building are key to establishing authority and credibility in the digital realm.
- Monitoring and optimization are essential for sustaining and enhancing SEO performance over time.
Takeaways
READY TO 10X YOUR SEO
Hire us today to skyrocket your SEO presence and drive measurable results.